Proceedings of the Universal Academic Cluster International Summer Conference in Hokkaido, 2017


Is there a seasonal effect on the stocks of listed companies in different industries in Taiwan?
Tzu-Yi Yang,  Andrew Yi-Hung Liang  and  Yu-Tai Yang
pp. 1 - 4


The study of 1-tough nonhamiltonian graphs – counterexamples to Chvátal’s conjecture
Shin-Shin Kao,  Yuan-Kang Shih  and  Hsun Su
pp. 5 - 7


The Effect of Airline Cabin Crew Uniform on Consumer Behavior
Chyong-Ling Lin,  Jin-Tsann Yeh  and  Tzu-Yun Wang
pp. 8 - 13


Integrated Learning Model of Accounting for CSME Subject (Study in Accounting Department, Jenderal Soedirman University)
Eliada Herwiyanti,  Kiky Srirejeki,  Syaiful Azhar  and  Aldila Dinanti
pp. 14 - 22


An Investigation of Teaching Problems and Attitudes of Teachers Teaching English in Extended Lower Secondary Schools in Thailand
Nawaporn  Chanaprakhon,  Saiwaroon Chumpavan  and  Walaiporn Chaya
pp. 23 - 35


Factors of purchasing decision for banana dehydration packaging: Study in Banana processing housewives Group of Bangka Sub-district, Ratchasarn District, Chachoengsao Province, Thailand
Kanchayanis Srinukoon,  Jaruwan Soontornsanee,  Supattra Dangjaroen  and  Suchada Tabsri
pp. 36 - 42


Study Behavior of Garbage Management of Students in Samet Tai School Service Area, Bang Khla District, Chachoengsao Province, Thailand
Jongporn Mahadlek
pp. 43 - 50


The community attitudes toward socio-economic and health impacts of a power plant in Chachoengsao Province, Thailand
Phussadee Phummara,  Sureeporn Thummikkaphong,  Nattaporn Sonphueak,  Jongporn Mahadlek,  Puangpaka Kaewkrom  and  Surangrat Punsaeng
pp. 51 - 58


The factors influencing customer purchase intention of the new energy passenger vehicles in China
Aoxus Yuan  and  Aweewan Panyagometh
pp. 59 - 79


The influences of intercultural communication on intercultural adaptation process: The case of Japanese people in Khon Kaen University
Walee Preechapanyakul
pp. 80 - 84


Destination Brand Experience, Destination Brand Love, and Behavioral Intention: Evidence from MICE tourism in Khon Kaen
Anon Khamwon
pp. 85 - 91


Brand Experience, Brand Tribalism, and Word of Mouth: A Case of Agricultural Cooperatives in Khon Kaen
Krittaya Choeichaiyaphum  and  Anon Khamwon
pp. 92 - 97


Brand Experience, Satisfaction and Word of Mouth: A Case of Food Processing Product
Nantaluk Mahamat  and  Anon Khamwon
pp. 98 - 104


Brand Love, Brand Loyalty, and Word of Mouth: A Case of Coffee Cafe
Jiraporn Amonwuttikon  and  Anon Khamwon
pp. 105 - 111


Brand Authenticity, Brand Love, and Behavioral Intention: A Case of MICE Khon Kaen
Natwadee Suthiprapha  and  Anon Khamwon
pp. 112 - 119


Brand Love, Brand Jealousy, and Purchase Intention of Big Bike Motorcycle
Pondhathai Ladawan Na Ayutthaya  and  Anon Khamwon
pp. 120 - 128


Customer Value, Brand Tribalism, and Brand Equity of BMW
Kantaporn Klomkleang  and  Anon Khamwon
pp. 129 - 136


Brand Love, Brand Forgiveness, and Word of Mouth: A Case of Government Saving Bank in Khon Kaen
Rattika Chaiwatjira  and  Anon Khamwon
pp. 137 - 140


The perception of medical care right of Khon Kaen University's graduate student
Pattamon Koolprasit  and  Bundit Sawunyavisuth
pp. 141 - 145


Perception of passengers towards marketing communications of Nok Airlines
Nichapha Kamhangpol  and  Bundit Sawunyavisuth
pp. 146 - 151